Digital Marketing and Ads Management in Ghana
Mckot Digital runs digital marketing and paid ad campaigns for businesses in Ghana across Meta and TikTok, with management retainers from GHS 2,500 per month and a full marketing retainer from GHS 7,500 per month. Ad spend is billed separately so you stay in control of your budget.
Running ads without strategy burns money. We plan, launch and optimize campaigns on Facebook, Instagram and TikTok that reach the right people in Ghana and turn attention into leads and sales you can measure.
What is included
Paid ads management
Meta and TikTok campaigns built around clear objectives, audiences and offers, then optimized on performance.
Funnel and landing pages
We make sure traffic lands somewhere built to convert, not just a homepage.
Creative direction
Ad creative and copy tuned for the Ghanaian audience and the platform it runs on.
Tracking and analytics
Proper conversion tracking so you know what every cedi of ad spend returns.
Reporting
Straight-talking monthly reports on spend, results and what we are changing next.
Pricing
| Paid Ads ManagementMeta + TikTok, ad spend separate | from GHS 2,500 / mo |
| Full Digital Marketing RetainerSEO + social + ads | from GHS 7,500 / mo |
Ad spend (the money paid to Meta or TikTok) is separate from management fees.
See the full breakdown on the pricing page.
How we work
1. Discovery
We start with a focused call to understand your business, your customers in Ghana, your goals and your budget, then agree on scope and a realistic timeline.
2. Strategy and design
We map the work, design the solution around your brand and audience, and share it for feedback before any heavy build begins.
3. Build and quality assurance
We build to a professional standard, testing on real mobile devices because most Ghanaian traffic is mobile, and keep you updated each week.
4. Launch and support
We launch, hand over cleanly, and stay available for support, updates and growth so the work keeps paying off after go-live.
Frequently asked questions
How much should I spend on Facebook and TikTok ads in Ghana?
Most small businesses start with an ad budget of GHS 1,500 to GHS 5,000 per month plus management. The right number depends on your goals and margins, and we help you set a budget that can actually produce results.
Is ad spend included in your fee?
No. Our management fee covers strategy, setup and optimization. The ad spend goes directly to Meta or TikTok and is billed separately so you keep full control.
Which platforms work best in Ghana?
Facebook, Instagram and TikTok dominate for most Ghanaian businesses. We recommend the mix based on where your specific customers spend time.
How soon will I see results?
Paid ads can drive leads within days, but the first few weeks are about testing and learning. Performance improves as we optimize on real data.